Juliana
Manolova
Brand Design
Graphic Design
Art Direction
Graphic Design
Art Direction
Juliana Manolova is an independent jewellery brand creating pieces that transform natural materials into expressive objects.
The challenge was to create the brand identity that highlights the natural essence and extravagance of the brand.
The challenge was to create the brand identity that highlights the natural essence and extravagance of the brand.
Since sea glass is a signature material in Juliana's work, it became a key part of the identity through a customizable wave pattern.
While the logo was already in place, I developed the rest of the brand: from the visual direction and tone of voice to photography and brand applications.
PROCESS
Once the goals, target audience, and brand tone of voice were set, we translated them into a visual direction.
After exploring three visual moodboard directions, a combination of all three was selected, with a stronger focus on Direction 3